On October 14, the Administrative District of the Generalitat de Catalunya will host the conference “The Digital Administration Observatory (OAD)", focused on the world of data and the institution's tool for visualize and explain your digital transformation process with indicators and graphs.

The public portal of the Digital Administration Observatory (OAD) is associated with the Commission of Experts for the Definition of the Strategy for Transformation of the Administration of the Generalitat of Catalonia and the Improvement of Public Services (CETRA) and constitutes one of the four additional measures in the shock plan to accompany the reform process of the Administration.

The main objective of the conference is to raise awareness of the Digital Administration Observatory (OAD) as a strategic tool for monitoring digital transformation and informed decision-making and to facilitate the clear and accessible communication of this information to citizens. In a context of accelerated technological change, it is essential that public workers have the knowledge and tools to interpret data, evaluate public policies and communicate complex information in a clear and useful way.

The day will combine presentations, discussion panels and spaces for reflection with experts and data managers, and aims to be a meeting point to share experiences, good practices and common challenges.

Day: October 14, 2025

Time: from 9:00 a.m. to 13:30 p.m

place: Auditorium of the Administrative District of the Generalitat of Catalonia (Carrer del Foc, 57 08038 Barcelona)

Registration:

• Registration form for staff of the Generalitat de Catalunya.
• Registration form for local government staff.
• Registration form for the general public.

Targets

• Introducing the new Digital Administration Observatory (OAD)
• Make visible the process of creation and development of the OAD
• Foster the culture of data-driven decision-making
• Promote participation and dialogue between key actors

Who is the conference aimed at?

Staff from the central and territorial services of the departments of the Generalitat de Catalunya and its institutional public sector, audit offices, public universities, Parliament and staff from local administrations.

The initially planned distribution of places is 80 for the scope of the Administration of the Generalitat, 45 for the institutional public sector i 55 for Local AdministrationIf the registrations for one of the areas do not reach this number, their places will be transferred to the other until the course capacity is completed. Likewise, if the established number of places is reached before the end of the registration period, it will be closed.

Program

09.00 a.m. – Accreditations

09.30 h – Welcome byAlbert Tort, Secretary of Telecommunications and Digital Transformation of the Government of the Generalitat of Catalonia

09.40 am – “The Observatory as a strategic pillar for monitoring digital transformation”, byEsther Manzano, general director of Digital Services and Citizen Experience

09.50 am – “The Digital Administration Observatory”, by Montserrat Soler i Sala, Sergi Artacho i Pep Pujals, from the General Directorate of Digital Services and Citizen Experience, and Daniel Santanach, from the Center for Telecommunications and Information Technologies

11:00 a.m. – “The importance of making data-based decisions”, by Mireia Borrell, executive director of the Catalan Institute for the Evaluation of Public Policies

11.10 am- Discussion panel, led by several OAD data source managers and users of the organization's tool, who will explain its use and the benefits they obtain. Moderation: Joaquim Dorda, Deputy Director General of Innovation and Digital Administration

They take part:

• Montserrat Pericot, head of Digital Administration Project Coordination of the General Directorate of Digital Services and Citizen Experience
• Santi Romeo, head of the Data Science and Analytics Unit of the Cybersecurity Agency of Catalonia
• Sara gonzalez, head of the Organization Area of ​​the Department of Social Rights and Inclusion
• Mireia Borrell, executive director of the Catalan Institute for the Evaluation of Public Policies

11.50 a.m. – Break

12.20 pm – “How are we doing? The process of creating the Digital Administration Observatory”, by Jaume Solé, head of the project of the Observatory of Digital Administration (OAD), of the supplier company Basetis, and Octavio Planells, project communication manager, from the Baliente communication agency

12.30 pm – Panel discussion “Communicating data in a clear and understandable way to ensure that complex information is transformed into useful and applicable knowledge”. Moderation: Montserrat Soler i Sala, responsible for the Digital Administration Observatory and the Digital Training Plan.

They take part:

• Eli Vivas, data journalist and co-founder of Storydata and Hacks Hackers BCN
• Xavier Sellarès, director of the Technology Circle
• Màrius Boada, director of the Municipal Data Office of Barcelona City Council

13.05:XNUMX p.m. – Open speaking session

1:20 p.m. – Closing, byEsther Manzano, general director of Digital Services and Citizen Experience