In a context of constant technological transformation,widespread use of social networks has changed the habits and expectations of citizens in the use of digital services, both in the personal and leisure spheres, in their relationship with companies and also with public administrations.
For their part, public institutions have adopted these new technologies to strengthen communication spaces with citizens, discovering that social networks are more direct and dynamic than traditional communication channels, facilitating transparència, participation and collaboration.
Along these lines, the book has been published Success stories in digital social networks of public administrations, with the aim of exploring the diffusion of social networks in public administrations through the contribution of relevant studies and experiences. Special emphasis is placed in successful cases and in good practices carried out by public institutions, with the intention of carrying out a task of exploring the use of social networks.
The contribution and selection of case studies in the book are aimed at producing a work that generates added value for both public managers, interesto learn about the potential of digital social networks in promoting more open and networked public administrations, as well as the people responsible for managing institutional profiles within the public sector.
This book has been edited by J. Ignacio Criado and Francisco Rojas Martín and published by the School of Public Administration of Catalonia.
The work is available for download and reading at the following link: Success stories in digital social networks of public administrations
