We improve information to citizens about digital services and rights with information banners
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For a few months now, the AOC has been working to promote the use of information banners in the headers.eres of some of our services. We do this with a double objective, promote the use of digital public services and at the same time to promote the pedagogy of the rights of citizens when it relates to public administrations. It is worth noting that overall it is a simple, practical and quick action, and that with almost zero costs, it can reach many people.
Already an entry from last November 25th (see detail) We told you about a first successful experience of using a banner to promote the application for postal voting in the elections to the Parliament of Catalonia through idcatMobil, but we also announced a second pilot test we had started: promoting access to “El meu espai” through an information banner in open government services (Seu-e, transparència and open data).
After a few weeks with the active banner below we will give you more details of the result.
Image of the embedded promotional banner
The banner was activated in the town councils of Riells i Viabrea, Sant Celoni and Sant Just Desvern, in the Alt Empordà and Pla d'Urgell County Councils and in the AOC Consortium itself.
The testing period was from November 23, 2021 to February 1, 2022.
The total number of interactions was 589 total clicks. Almost 70% of the clicks (397) resulted in accessing “El meu Espai”, while nearly 30% (192) have closed the banner (and therefore it will not appear again).
Ratings:
Despite being a short-term test and for a short period of time, from the AOC we are very satisfied with the results obtained and we believe that we must continue to bet on promoting this new way of communicating based on a attractive banner, focusing on promoting the own digital services of the entity, and the digital rights of citizenship.
With this context the next February 15 from the AOC we will activate from the banner to the more than 600 us that have the "El meu Espai, and which at the same time have it directly redirected from the item “El meu espai "personal" of the portal transparència.
We will also expand the publication of the banner in the processing environments to the new version of the e-TRAM (already in production and with more than 200 entities that already have their solution migrated to the new environment (link for more information on e-TRAM 2.0).
And if I don't tryeresDo you have the banner?
If you do not want to have the active banner (or do not have it activated by default and want to activate it), it is very simple. Just go to the open government services menu (editor role), and access "personalize" transparència” / banner, you can turn it on or off so that it does not appear on your portal.
We hope that this new functionality to promote digital transformation services to citizens will encourage you, and in future entries on this blog we will expand the information on results and access to "El meu espai” of the citizens from the banner.
